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Will this be the first $5 billion summer at the box office?
By: cnn.comPosted On: 05/11/2010 2:38 P
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What's old is new again -- and both are bringing in the big box office dollars.
What's old is new again -- and both are bringing in the big box office dollars.
This summer, a smattering of sequels and 3-D films will be dominating the theaters, and they are likely to produce a box office total that's on par with the past few years. Industry watchers are already predicting that the summer box office will hit or exceed $4 billion, as it has done for the past three summers.
"Iron Man 2" kicked off the summer movie season last weekend. It dominated both domestic and international box offices by a long shot, raking in $128 million in the United States alone.
It was a nice start to a highly anticipated summer season, one which will be filled with familiar characters, familiar franchises and of course familiar storylines.
"The blockbuster will continue to be the mainstay of the summer film season, especially with the emphasis on 3-D, a very old gimmick that has been given new life with the help of advanced technologies," says Christopher Sharrett, professor of communication and film studies at Seton Hall University.
"Unfortunately, (that) means an emphasis on spectacle and a de-emphasis of script and direction. Summer movies are made with the notion that the spectator has diminished expectations and sees the cinema as the source of a fleeting cheap thrill."
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