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What Apple must do to stop the iPhone 4 bleeding
By: cnn.comPosted On: 07/14/2010 2:01 P
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It'd be an understatement to say that this has been a terrible week for Apple, and we haven't even reached the halfway point.
It'd be an understatement to say that this has been a terrible week for Apple, and we haven't even reached the halfway point.
On Monday, Consumer Reports dealt a devastating blow to the iPhone 4 when it declined to recommend the device to consumers due to the antenna reception problem.
Consumer Reports concluded from its tests that cell reception is indeed lost if you cover up the small gap between the two metal bands on the bottom right corner of the phone. The media quickly picked up the story.
Tuesday wasn't any better for the tech giant. Consumer Reports slammed Apple for not providing a fix to customers at no extra cost. Some have even suggested that a recall was imminent an endeavor that would cost the company $1.5 billion.
All of this news resulted in a sharp dive in Apple's stock price, although it has since made a partial recovery. There are even class action lawsuits waiting in the wings.
Apple has a nightmare on its hands, and no software fix will make the problem go away. The issue has taken on a life of its own.
The situation isn't impossible for Apple to recover from, though. However, the company needs to take action, and it needs to do it quick. Here are what my top five priorities would be if I were in Steve Jobs' shoes:
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