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Droid 2 and BlackBerry Torch: The anti-iPhone launches

By: cnn.comPosted On: 08/12/2010 2:48 P

The Motorola Droid 2 and the BlackBerry Torch went on sale Thursday -- and the demand for the two new top-of-the-line smartphones was decidedly un-iPhone like.

When the iPhone 4 launched in late June, it was the single biggest consumer electronics product launch in history, according to the research firm Yankee Group, with nearly 2 million customers lining up at stores across the country to snap one up. Retailers like Wal-Mart (WMT, Fortune 500), Best Buy (BBY, Fortune 500) and RadioShack (RSH, Fortune 500) quickly blew through their inventories, with Apple (AAPL, Fortune 500) stores following suit soon after. AT&T's preorders for the device were so massive that it didn't even offer iPhone 4s in its stores for walk-in customers until a week after launch.

There were no lines to speak of for the Droid 2 and Torch. Calls to a handful of Best Buy locations, Verizon (VZ, Fortune 500) stores and AT&T stores showed that stock of the new devices was generally plentiful.

"We've got lots of them, come on by," said a Verizon store employee of the Droid 2 supply at the Atlantic Terminal location in Brooklyn.

The Droid 2, which is available exclusively on Verizon's network, and the Torch, only on AT&T, are high-end smartphones with a lot to prove.

The Droid 2 is replacing the original Droid -- a phone that quickly became a sensation when it went on sale in November 2009. The first 74 days of Droid sales outpaced that of the original iPhone, according to analytics firm Flurry.

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