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LeBron Launches New Product 'Sheets' With $10 Mil Campaign; Taps Drake, Pitbull To Endorse
By: allhiphop.comPosted On: 05/05/2011 7:59 A
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LeBron James has teamed with Top Brand Executives Warren Struhl, Jesse Itzler and Maverick Carter to create a holding company named PureBrands, which will launch a new energy delivery system, "Sheets" energy strips.