Flavor Flav is ringing in the new year by launching his own line of signature vodka.

The legendary rapper/reality show star has launched his newest business, LeFlav Spirits.

Flavor Flav started his promotional campaign yesterday (December 23) for the company’s first line, LeFLAV Straight Up vodka.

The rapper launched LeFLAV Straight Up in Las Vegas and he continued the promotions at various liquor stores today (December 24).

Locals have already been able to purchase LeFLAV Straight Up at establishments like Total Wines & More and all four locations of The Liquor Outlet.

As of press time, LeFlav will retail for $23.99 and comes in a 4 carat bottle draped in Swarovski crystals.

As of press time, LeFLAV Straight Up is available in Las Vegas, New Jersey, New York and California.

Flavor Flav is hoping to expand the brand internationally in 2012, in addition to launching flavors like hemp juice, bubblegum and grape.

Flav also revealed that he would be launching a new fried chicken restaurant in Las Vegas, in the coming months.

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