Everyone knows Diddy is the Ciroc king and has revolutionized the way artists promote themselves with with corporate brands, especially beverages.

This year Diddy welcomed in the New Year at a private estate in Miami Beach, Florida in classic fashion.

Amidst the finest and classiest of backdrops, Diddy brought in the New Year with the Ciroc brand, amongst family, friends and fellow entertainers.

"We here mom, look mom we got fireworks," Diddy exclaimed on the mic during the fireworks display. "Happy New Year to all", grab someone and

Puff did things big as usual and was joined by Rihanna, Ne-Yo, Queen Latifah, Rick Ross, Fat Joe and other members of the Bad Boy family.

Take a look at the video recaps below.

From the party, to fireworks, to the countdown, you can tell Diddy is on top of his game and continuing to do things as big as possible.

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