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Nubeo + Kobe Bryant = Black Mamba Luxury Watch
By: luxist.comPosted On: 10/02/2009 5:39 P
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It is common for a watch brand to partner with a sports celebrity to design or brand a watch model, but doing so with a basketball star is quite rare, unprecedented even in terms of this much involvement. Why that is, is unclear, as watch companies seem to prefer the likes of tennis and golf stars.
It is common for a watch brand to partner with a sports celebrity to design or brand a watch model, but doing so with a basketball star is quite rare, unprecedented even in terms of this much involvement. Why that is, is unclear, as watch companies seem to prefer the likes of tennis and golf stars.
Leave it to Nubeo, a relatively new luxury brand started in 2004 and headed by Spain born Ivan Castro to decide Kobe Bryant was a good sports celebrity to partner with and cultivate new marketing and partnership opportunities. The relationship is more than just having Bryant be a brand ambassador which is common. Bryant has commented that he has actively been involved in the style and design of the watch - even the title "Black Mamba" is taken from his court nickname.
Nubeo boasts that it has created the world's most complex watch case (given all the parts), with overall designs of the watches being influenced by Jellyfish and the ocean environment.
The Black Mamba is certainly more oceanic in theme than reptilian (as the black mamba is a snake), though the look is certainly futuristic and forward thinking with its organic curves. At least three limited edition Nubeo Black Mamba watches will be made available
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