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Cosmetic Giant: Doesn't Want Black Women Selling their Products
By: essence.comPosted On: 06/26/2009 11:35 A
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French cosmetics giant, L'Oreal, who has hired Beyonce and other African-American personalities to front their products is in hot water. It's ok for us to peddle their products but not ok for us to work behind the scenes. The highest court in France determined that executives at Garnier, L"Oreal's beauty products division, intentionally created an all-White sales teams to promote their shampoos throughout the country, according to TimesOnline.com. Blacks, Asian and Middle Eastern women were hardly ever considered for hostess positions.
French cosmetics giant, L'Oreal, who has hired Beyonce and other African-American personalities to front their products is in hot water. It's ok for us to peddle their products but not ok for us to work behind the scenes. The highest court in France determined that executives at Garnier, L"Oreal's beauty products division, intentionally created an all-White sales teams to promote their shampoos throughout the country, according to TimesOnline.com. Blacks, Asian and Middle Eastern women were hardly ever considered for hostess positions.
In fact, a fax was issued into evidence that requested hostesses must be between 18-22 years old, wear a European size 38-42 and be BBR. Apparently, BBR stands for "bleu, blanc, rouge" or French for "blue, white, red" the colors of their French flag which is also code for white people. This ends a three-year legal battle for the L'Oreal bosses who apparently were "disappointed" by the court's decision. They will now have to pay 30,000 Euros in fines and another 30,000 in damages.
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