"Whether you like it or hate it it's been a part of culture," Big Sean says of some of his catchphrases and fashion sense. "That's what I'm shooting for."

After announcing that he’d signed to Roc Nation for a management deal, Big Sean released four new songs yesterday through his website. Speaking with Jinx of Complex News, Sean clarified his deal with Roc Nation, explained how he feels he’s “been affecting culture” since his debut, and detailed his charitable work with children in Detroit.

Speaking about the Roc Nation announcement, Sean said that the venture is an umbrella for business services.

“It’s really more than management I feel like,” he said. “It’s like an umbrella. It’s like a family over there. I’ve had management before but it’s just on a whole other level. And people are really personally involved, Hov is really personally involved and ‘Ye of course, that’s the bro right there. It’s just kind of more like the business side of things, Roc Nation, that’s my umbrella...It’s just like a family and I’m still with ‘Ye. ‘Ye was the one that was like, ‘I think you should incorporate them and use these guys.’ He uses them too. It was a family thing.”

Reiterating that the Roc Nation deal doesn’t represent a step away from G.O.O.D. Music, Sean hinted that he’ll never leave the label.

“I guess me and ‘Ye are G.O.O.D. Music but it’s other people on G.O.O.D. Music too,” he said of his and Kanye West’s being the only G.O.O.D. Music signees working with Roc Nation. “I know when we announced we were doing business with Roc Nation people were like, ‘You left Kanye?’ That would be the dumbest thing ever. Just to clarify that, it’s all fam...on G.O.O.D. Music, on the forefront, for life. I’m repping that.”

During the interview the Hall Of Fame rapper also spoke about his progression as an artist and explained how he thinks he’s continually affecting the culture at large.

“I always just wanna try different things,” he said. “I never wanna try and do the same thing again. I feel like that’s the wackest thing as an artist. Detroit was something different, Hall of Fame was something different than Detroit. The next thing I do is gonna be completely different than the last thing I did. Always. I think that’s great. I think that’s the sign of a bright future, somebody who isn’t afraid and somebody who wants to change the game. That’s what I wanna do. People can say what they wanna say but I’ve been affecting culture ever since I came out, and that’s just fucking facts man. Helping bring Adidas back to the forefront when they signed me. I feel like bringing TI$A. I was the first person wearing POW chains man. Me and ‘Ye got the samples together. I feel like, ‘swerve’ man. I feel like ‘ho shut the fuck up.’ I’m not saying this in a cocky way in anyway. I’m just saying my presence has been felt in culture: ‘boy,’ ‘I do it.’ Whether you like it or hate it it’s been a part of culture. That’s what I’m shooting for. I’m gonna keep going and I’m gonna keep doing what I wanna do and taking chances and just being artistic with it.”

Speaking about his newly released singles, which feature production from the likes of Kanye West, DJ Dahi, and DJ Mustard, the Detroit artist said, “they’re slappers.”

“I’m going for blood man,” he said. “I feel like Rap music, people are hungry for Rap right now. I feel like this was one of the worst years as far as releases of Rap, as far as the amount of Rap that was released. We had good, good stuff but it wasn’t that much stuff. My point is there’s a lot of people but it wasn’t [consecutive releases] like how it usually is. I think everybody has been taking their time with their craft, perfecting it. I know I have been and I’m sure everybody has been.”

Remaining hush on his plans for a new album, Sean instead said he’s staying busy with community work in his native Detroit.

“Helping the people out in Detroit,” he said, speaking about his recent schedule. “You know my foundation, I been helping the kids out a lot there. We just been giving back to the city a lot. So shout out to everybody who’s been helping that. Shout out to my Mom for instilling me to be charitable growing up and really enforcing me to make a charity now. It’s one of the best things I’ve ever done so I appreciate her for that. And you know, new tours, new music, new all of that coming.”

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